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Internet Marketing:

Offline Promotion:

 

Don’t forget about promoting your website offline, this can often be more cost effective, and allows you to concentrate on promoting your site to your local community, for example make sure your website address appears on all business stationery ie: business cards, letterheads, brochures, vans, you should also contact any business or social networking groups your are associated with and ask them to let its members now about your site, Other areas include directory listings some may charge for adding your website address, make sure it will bring value to you if they are going to charge. These are just a few ideas on how to promote your website offline, there are many more ways you can do this.

 

Pay Per Click:

 

PPC Campaigns, this can be a good way of instantly promoting your website, while the search engine optimisation starts to get your site seen by the major search engines, however this can be expensive, it might best to set a daily or weekly budget to start with, and reduce the budget when the TrafficDriver programme starts to work.

 

E-Shots:

 

Electronic Mailshots to existing clients or prospects to keep them informed of up to date news, promotions, new products or services.

 

Blogs:

 

A blog post on your own site letting your visitor base know that you have added something new is a great way to get the word out about new content or services. Other webmasters who your website or RSS feed could pick up the story as well.